Happy Trail Mix

October 12, 2006
2 min read

Last week, IT received several samples of Barking Buffalo Trail Mix. We weren’t enthused by the odd name or the appearance of the mix, but our first handful of the Wake-Up Mix changed our minds. Subsequent snacking (Emily’s still munching on this stuff!) has made us believers. The company banks on its design-it-yourself feature (trendy with sneakers and cereal) and, from ordering to eating, it is its legitimate selling point. Their online order form is interactive and fun; you click on the ingredients (say, a barrel of peanuts) to fill up your virtual "bag." As you do this, a Nutrition Facts label changes with each new addition. Did the scoop of banana chips add too many carbs? Replace them with almonds and watch how your numbers drop!

A 12-ounce bag of mix ranges from $5 to $8, depending on your choice of ingredients. Note: Scharffen Berger bittersweet chocolate chunks and Semifreddi’s biscotti bits can run up your tab at $1.59 for two ounces. Even so, the price of one bag is comparable to gourmet mixes you’d find at Whole Foods and you get to choose a custom name (say, Emily’s Geo Fusion) to be printed on the label.

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