Travel, Nat Geo Style

We wanted you to hear it here first: National Geographic has consolidated all of the 125-year-old Society’s travel assets, including Traveler magazine, National Geographic Expeditions, travel books, apps, maps, and photography programs, as well as the best of our digital offerings and social communities — under one exciting new umbrella: National Geographic Travel.

“By bringing together our publishing, Expeditions, and digital teams, National Geographic Travel can harness these extraordinary resources and extend our leadership in authentic, meaningful, and engaging travel,” says Lynn Cutter, the executive vice president who heads up the new group.

National Geographic Traveler magazine unveiled a new-and-improved redesign with its October 2013 issue. (Photograph courtesy National Geographic Travel)

Traveler magazine unveiled a new-and-improved redesign with its October 2013 issue. (Photograph courtesy National Geographic Travel)

This won’t change what we already do; it will simply allow us to do it better by, as Traveler editor-in-chief Keith Bellows puts it, “speaking with one voice.”

At a time when many media companies are cutting back on their print products, the Society is reinvesting in National Geographic Traveler. Even though we remain the world’s most widely read travel magazine (with 15 international editions), this month, our readers found a bigger, bolder, and more beautiful magazine on their doorsteps, newsstands, and tablets.

And with our “Travelers of the Year” feature and new “Trending” column penned by Costas Christ, we’re giving you more of the kind of travel journalism you’d expect from National Geographic: The kind that cares about making the world a better place.

More and more people are discovering the Nat Geo difference firsthand. Our Expeditions team offers a variety of unique travel experiences led by top experts to more than 60 destinations across all seven continents. Travel opportunities include family and student expeditions, active adventures, voyages on six expedition ships, and a host of innovative photography programs.

How are our trips different? It’s simple: we give our customers the kind of access to people and places around the world that only National Geographic can provide. (And, best of all, proceeds from all travel programs and products support the Society’s mission of increasing global understanding through exploration, education, and scientific research.)

National Geographic Expeditions guests enjoy a close encounter with a penguins in Antarctica. (Photograph courtesy National Geographic Expeditions)

National Geographic Expeditions guests enjoy a close encounter with penguins in Antarctica. (Photograph courtesy National Geographic Expeditions)

Our digital offerings continue to bloom as well. In addition to providing a platform for inspiring storytelling on our website and across the Intelligent Travel blog network (we can’t wait to see what the world has in store for our Digital Nomad and Urban Insider, either), we continue to create award-winning apps to help you navigate the places you love (check out the newest version of National Parks by National Geographic).

The 25th annual Traveler Photo Contest was more engaging than ever (see this year’s winners) and the friends and followers who connect with us on TwitterFacebook, and Instagram continue to teach us a thing or two each and every day. We hope we inspire you as much as you inspire us.

“National Geographic has been traveling the globe for 125 years. In a lot of ways, what we’ve done is seduced people into falling in love with the planet, but so many of them did it through the pages and through the screen,” Bellows said. “National Geographic Travel’s mission is to take people out of their armchairs and into the world itself; to give action to wanderlust.”

We know as well as anyone that the new age of exploration has just begun — and we’re counting on you to come along for the ride.

What do you think? Share your feedback with us by leaving a comment below or sending an email to travel_talk@ngs.org.

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Comments

  1. Ash
    South Africa
    September 12, 2013, 2:15 pm

    I really like the fact that even though you don’t need to change your magazine, I mean, the National Geographic brand is absolutely reputable, you continuously move forward regardless. Changing and improving with technology.

    The end of Bellows quote is fantastic. “to give action to wanderlust.” I hope this magazine is around forever. Thank you.

  2. Erin
    Nomad
    September 8, 2013, 10:01 pm

    Congrats on the new streamlined strategy!

  3. Christopher Andreae
    Cincinnati, OH
    September 4, 2013, 2:35 pm

    This is a great concept and I look forward to exploring new content from the publisher that is targeting a whole new audience for the first time. In this digital age of impatient consumerism it’s interesting to watch the great print publications adopt to demand for instant and interactive media connected to social networking so readers can share their discoveries with their social circles.