Cultural, Authentic & Sustainable: This is your brain on travel. We showcase the essence of place, what’s unique and original, and what locals cherish most about where they live. And we highlight places, practices, and people that are on the front lines of sustainable travel–travel that preserves places’ essential uniqueness for future generations.
Our mission is rooted in what the National Geographic Society stands for: inspiring people to care about the planet. Traveler and IT also want you to experience and enjoy the planet. We want to help you journey with greater sensitivity to the impact your trip has on a place and its inhabitants.
Sometimes we celebrate, sometimes we criticize. But we always try to heighten awareness about what’s really important about travel: finding great places, experiencing them fully, and leaving them no worse for your visit.