An Insider’s Guide to Tel Aviv

For a relatively small city, Tel Aviv 
can sometimes feel like an overwhelming 
place, crowded with choices. The best way to get to know it is to focus on the small, independent places.

Here’s an insider’s guide to Israel’s second-largest metropolis:

> Where to Eat

The Levinsky neighborhood, in southern Tel Aviv, was home to one of the city’s first food markets in the 1920s and ’30s, before falling into a slump. Dedicated diners have returned in the past decade to shop the area’s specialty stores and nosh at its delis, cafés, and wine bars. Top picks:

HaHalutzim Shalosh, a bistro that backs onto a small garden where partners Naama Sternlicht and Eitan Vanunu grow their own chili peppers and herbs. Among the signature plates they call “postmodern Jewish cooking”: a distinctly nonkosher dish of challah bread heaped with pork and bacon.

The rooftop terrace at Brown TLV Urban Hotel offers panoramic views across Tel Aviv and the Mediterranean Sea.  (Photograph courtesy Brown TLV Hotels)
The rooftop terrace at Brown TLV Urban Hotel offers panoramic views across Tel Aviv and the Mediterranean Sea. (Photograph courtesy Brown TLV Hotels)

Yom Tov Delicatessen is one crammed storefront. Third-generation own-
ers Yomi and Eitan Levi shop the market to replicate the stuffed grape leaves recipe perfected in their grandparents’ original Istanbul deli.

Caffe Kaymak draws locals 
with its vegetarian menu, anise-flavored Arak cocktails, and live music on Saturday nights.

> Where to Sleep

While brand-name beachfront behemoths still rule the city’s hotel scene, a fresh crop of smaller and sometimes cheaper boutique properties offer an alternative. Among the best new beds (with breakfast):

Brown Hotel, within easy walking distance of Neve Tzedek and Rothschild Boulevard, which features a library, garden with dining, and rooms decorated in retro 1970s style. From $245.

Diaghilev hotel, a renovated Bauhaus beauty with 54 airy suites brightened by 
oversize contemporary photographs. (From U.S. $170)

> Where to Shop

Made in TLV, in the renovated HaTachana railway station, stocks playful souvenirs such as metal silhouettes of Tel Aviv street musicians by local artists.

Olia, which has two branches in Tel Aviv, made its name selling premium blends of extra-virgin olive oil from local farms.

> What to Read

Israel: A Traveler’s Literary Companion, edited by Michael Gluzman and Naomi Seidman. This anthology of 16 works (mostly 
fiction), gives an intimate view of life in contemporary Israel.

Walking Israel, by Martin Fletcher, NBC’s bureau chief in Tel Aviv for 32 years. Fletcher strolled the country’s coast in 2008, from Lebanon to Gaza, with a stop in Tel Aviv on the way to Ashkelon.

> Where to Take Photographs

Pull an all-nighter:  Tel Aviv is legendary for its nightlife, and there are countless clubs, but if you’re hoping for serendipity, photographer Catherine Karnow recommends following your ears and popping into whatever bar calls out to you. “On the way back to my hotel about 3 a.m., I happened upon a no-name joint and ended up photographing two adorable 20-somethings dancing on the bar until dawn.”

This article, reported and compiled by Amy Alipio, Christine Bednarz, and Raphael Kadushin, appeared in the October 2013 issue of National Geographic Traveler magazine.


  1. Michele Bohbot
    December 14, 2013, 4:38 pm

    My second home. We’ll there are too many people and WAY too many cars and traffic. Definately not like it used to be 10-15 years ago. Drivers there are CRAZY and speed like there is no tomorrow so if you are brave enough to drive you will have lots to see !

  2. Flora
    November 15, 2013, 5:22 pm

    I absolutely love Tel Aviv! There is literally something for everyone. I call it the Rainbow city as it is colorful & full of hidden treasures.
    My visits always deliver; constant glorious sunshine, blue skies, fantastic food / restaurants, remarkable architecture unique shopping, perfect beaches, fun nightlife & great people – Remember the locals have been compared to the Cactus fruit ‘Sabras’ as they are hard & prickly on the outside but warm & sweet on the inside. Humor is key in this country as they only pretend to be serious! :) This city is spontaneity at its’ best & don’t be surprised if you find yourself dancing the night away on a rooftop house party or invited to a meditation class on the beach, it all happens here.
    Creatives from all over the country move to the city to express themselves, full of Arts & culture.
    Safety: As a woman I feel far safer walking the streets of Tel Aviv any time of day, compared to London, New York, Paris!
    Never had a bad experience & vigilance is needed like any other destination in the world. Enjoy!

  3. Lisa Kellenberger
    Boulder, Colorado
    November 12, 2013, 3:53 pm

    Thank you for sharing such great photos and tips. Definitely inspiring me to get out a map and plan a trip!

  4. Rachel
    November 10, 2013, 2:25 pm

    Love these tips! I recently moved to Tel Aviv and definitely recommend pulling an all-nighter to get in on the clubbing scene. Tel Aviv is definitely a party city…at least when there’s no war happening..

  5. Tel Aviv is an amazing city
    London, UK
    November 9, 2013, 10:43 am

    Tel Aviv is awesome! The beaches are splendid, the nightlife is vibrant, the architecture is remarkable and the people of Tel Aviv are incredibly friendly and cosmopolitan.
    Here’s a few impressions:!tel-aviv/c1tm0